Thanks for signing up for the contest.
A PowerInbox team member will setup a meeting with you to get started on enabling your game to work in email. In the meantime you can build your first interactive email using our Hello World Tutorial.
The next billion user gaming platform is interactive email.
Build games that work inside emails.
Enter the Games in Email Developer Contest:
The Games in Email Developer Contest is a PowerInbox-sponsored developer contest where the industry's most cutting edge indie game developers compete to build the best game that runs inside email. Yes, you read correctly... INSIDE an email! Dive into this unexplored gaming frontier and be one of the first early adopters in this new gaming space. Win great prizes and earn bragging rights as being the best and the brightest bringing the revolution of games in email to inboxes worldwide.
Enter to win insane exposure, eternal bragging rights, and resources!
PowerInbox is a new frontier for games. It brings your games to players at a place they already spend lots of hours of their time--email! Games in Email is a PowerInbox sponsored indie game developer contest where the industry's most cutting edge indie game developers compete on the best games in email. Be a part of this email revolution and earn bragging rights, massive distribution for your games, and unbelievable exposure for your game and company.
|Period||Start Time||End Time|
|Submission Period||March 19, 2013 at 10:00AM PST||April 19, 2013 at 5:00PM PST|
|Analytics Collection Period||April 22, 2013 at 12:00AM PST||May 24, 2013 at 11:59PM PST|
|Judging Period||May 25, 2013||May 27, 2013|
|Prize Event||May 28, 2013 at Yetizen HQ in San Fransisco|
For a complete set of rules, see the Official Rules.
This contest is completed in three steps:
Two winners will be selected with two different sets of criteria.
Your game must satisfy the following requirements:
All qualified submissions that are received by April 19th will then proceed to the analytics collection period April 22nd - May 24th. During this time:
Additionally qualified submissions will be reviewed by the judges on May 28 to pick the winners for the runner up prize.
Of the finalists, 2 winners will be selected -- a grand prize winner and Innovation prize.
Special Consideration for the grand prize winner for games that have at least 15,000 Daily Active Users (DAU)
PowerInbox is revolutionizing email by enabling live, interactive content inside of popular email services, such as Gmail, Outlook (Hotmail) and Yahoo Mail. PowerInbox is an application framework similar to Adobe Flash or Unity which enables your users to view interactive versions of your emails right inside their existing email clients. You can use PowerInbox right now to experience interactive emails from LinkedIn, Twitter and more.
Interactive email (or PowerEmails as we refer to them) are enhanced versions of the "static" emails that you currently send to your users. These PowerEmails let your users take advantage of the full power of the modern web right inside an email message.
With PowerEmails, your users can play your games right inside the emails they receive from you. But playing games inside email is just the beginning, your users can shop, watch, share, listen, rent, find, learn, survey, schedule and much more right inside your emails.
The main benefit for you is increased engagement with your game. In the standard email funnel, there is a large drop-off when the email recipient is asked to click inside the email to leave their email client and go to your website. PowerInbox eliminates this step and lets your users play your game right inside their email client.
The main benefit for your game players is that they can stay in context of their email while still experiencing and using your game right inside their email client.
At present, PowerInbox is a browser extension and must be installed once by the end user. This is similar to how Adobe Flash and Unity must be installed in the browser to enable compatible content to run. So you must encourage your users to install PowerInbox on your website and from inside the emails you send them.
The PowerInbox team is working with all major email clients to integrate PowerInbox directly inside the clients so that there would be no download required.
PowerInbox can be installed in Chrome, Firefox, Internet Explorer and Safari to enable your games in email. PowerInbox works across virtually all major email clients.
We recommend several ways to ensure users can get your interactive content. You can place calls to action within all your existing email notifications and marketing messages. You can place a download button inside your game. It is recommended you add a step to your registration process so users can be enabled. Providing incentives in the form of additional game points or credits also increases the conversion rate. For more tips read here on "Promoting PowerInbox to your Players"
The YetiZen philosophy is built on the idea that networking and collaboration foster innovation. We are hosting Games in Email to bring the brightest minds in the industry together to compete as we search for the best developers.
You, as indie game developers, are the ones pushing the boundaries of gaming now lets take it to a new platform. We want to reward and foster the creativity of the winners of Games in Email by considering you for our Accelerator Program. Our program only accepts the top 1.5% of gaming startups out of over 700 companies that apply.
YetiZen Accelerator is the only games focused accelerator in existence. Using the experiences of 150 mentors, 9 VCs, hundred of investors and gaming and non-gaming strategic investors and acquirers, YetiZen helps startups understand and execute distribution, retention, monetization, funding and partnership plans that help them grow into successful scalable startups! Learn More
The Innovation Lab is a 20,000 square foot games innovation space in the heart of San Francisco, the only space of its kind. Here, YetiZen created Coplay, a workspace for anyone in the game industry to learn, connect, and work together. Helping a community grow is the basis for growing the industry, so YetiZen has dedicated the space to establishing these developer synergies at the heart of the community. Learn More